As much as I’d like to wax effusively about the delights of the Frito pie, a shamefully delightful flavor bomb that pleases in equal measure to its feeling in the hand like a steaming dog turd, I suspect what people are going to talk about when they see our New Mexico episode is the sight of…
Very often people identify themselves with the medium of their careers. This is a huge mistake. Your medium is merely a shell; it can-not define you as a person. You can expect that your career medium will change over time, but your message will be much more stable. Your message is who you are, while your medium is simply how you choose to express yourself.
Pavlina, Steve (2008-10-15). Personal Development for Smart People (Kindle Locations 2603-2606). Hay House. Kindle Edition.
The audience has spoken: they want stories. They’re dying for them. They are rooting for us to give them the right thing. And they will talk about it, binge on it, carry it with them on the bus and to the hairdresser, force it on their friends, tweet, blog, Facebook, make fan pages, engage with it with a passion and an intimacy that a blockbuster movie could only dream of. All we have to do is give it to them.