Dennis Demori

2 November 11

Comments | 898 notes

neilperkin:

The Seven Deadly Sins of Marketing

nevver:

Marketoonist

14 July 11

Comments | 162 notes

tomgibsonsimages:

From the Adholes series by Dave Anderson. Check out the full colleciton HERE.

13 July 11

Comments | 8 notes

“ The reason they haven’t behaved like media companies, yet, has a lot to do with the culture of where they’re based. Indeed, the engineers and the engineering culture of the Valley have always had a certain distaste for advertising, and for advertising salesmen (the kind of people who usually end up running media companies)—too messy, too intrusive, and, worst of all, too dumb. As any Silicon Valley VC who first invested in one would tell you, the goal of a technology company is to develop an essential product that will gain a dominant market position—ideally, so essential that generating revenue off it is more about collecting rent than about selling. And it’s the tech rent collectors who draw the highest valuations on Wall Street.

—

Why Silicon Valley Can’t Sell | www.adweek.com | Readability

I love it. Rent drawing is somehow more noble than ad sales. BUT IT’S SO TRUE this is exactly how they think.

Also, the other reason they want act this way is because they want to kill agencies. They view them as superfluous. Even as they hate talking and selling to brands.

(via rickwebb)

1 July 11

Comments | 9 notes

courtenaybird:

Infographic: Charting the Death of the Printed Coupon - The Atlantic

In 1992, consumers saved $7.7 billion by using coupons. By 2006, that amount had fallen to $2.6 billion. That year, the numbers started to climb after falling for 14 years. In 2010, consumers saved $3.7 billion using coupons.

Every hour spent couponing in 2011 is worth an estimated $100.

More than 88 million adults in the United States will redeem an online coupon or code for use either online or offline at least once in 2011.

While newspaper inserts are still the primary method of coupon distribution (89%) and redemption (53%), Internet redemption has skyrocketed, rising 263% in 2009.

By 2013, 96.8 million adults in the United States will redeem an online coupon.

6 June 11

Comments | 36 notes

“ A product is more than an idea, it’s more than a website, and it’s more than a transaction or list of functionalities. A product should provide an experience or service that adds value to someone’s life through fulfilling a need or satisfying a desire. The ultimate question then becomes: who identifies that value? After the executive or stakeholder identifies the initial idea, who in the organization ensures that the product and experience deliver value to the user? Maybe it isn’t the product manager, marketer, technologist, or designer; perhaps what we need is a new role: the product storyteller.

Who are the product storytellers? Part matchmaker, marketer, technologist, and artist, the product storytellers ask questions, find answers, and figure out how to distill a vision or idea into a product story. They develop a plot, identify the people, and shape the product around the specific values it should offer consumers. Product storytellers think about the whole, and they see the big picture. But they also can go deep because they understand that the product’s true value lies in the details of its interactions and every touchpoint that a consumer has with it.

— via tricia, Why We Need Storytellers at the Heart of Product Development | UX Magazine (via slavin)

15 March 11

Comments | 494 notes

nevver:

Not so fast!

25 March 10

Comments | 11 notes

courtenaybird:

Nostrum Stats: Break out of Ad Dollars

3 March 10

Comments | 1 note

tomgibsonsimages:

“5 things we (advertisers) should stop doing and the 5 things we should start doing in order to transform our business and make the world a better place.”

Great talk from Sean Boyle of JWT. My favourite suggestion:

“The great planners of the world need to stand up and bring simplicity back to the game.”

26 January 10

Comments | 170 notes

neilperkin:

Idea Shop is a pop-up ad agency brought to you by Ogilvy Group UK. For three days we are offering our services free of charge to small businesses, community projects, arts groups, and other organisations and individuals in the Lambeth area.

Awesome idea - DD

Posted: 11:11 AM

Comments | 14 notes

“

Interesting take on the modern day advertising organizational structure from Mother NY:

The agency’s account people-less structure (a key Mother London trait that was passed down), Karlsson says empowers creatives, who end up getting more involved in clients’ businesses. “(Account management) is a discipline that everyone in that group shares,” says Karlsson. “It’s one little thing but it forces everyone, including creatives, to not just be in their own world.” And along with dedicated account managers, Mother eschews a top-down management style. “We think that no one else should represent anyone else’s point of view. If you have a question about something that was written you talk to the person who wrote it. That engages the people who work on an account.”

— Creativity Agency of the Year 2009: Mother New York - Agency of the Year 2009 - Creativity Online (via seij) (via connerhuber)

4 December 09

Comments | 15 notes

tigs:

50 Golden Rules of Advertising (via Top 50 Golden Rules of Advertising)

26 October 09

Comments | 24 notes

“ What they should have been taking away all of this time — and have increasingly begun to — are the concepts of the constant beta and agile development,” he says. “Marketers need to abandon the time-limited campaign online and start to think of it as a constant application of a rigorous discipline. They should think of their marketing the same way that Facebook puts out a new feature every two weeks, tweaks it, changes it, and re-releases it. It’s not a coincidence that’s brought Facebook 400 million users and Twitter 40 million. We’ve been applying them to Kashi.com for three years now and have seen results beyond anything that a single campaign could do on its own.

—

Rick Webb:

Agencies Need to Think Like Software Companies

(via jayparkinsonmd)

13 October 09

Comments | 286 notes

zadi:

randallb:ranajune:mikehudack:tedr:bringtheruckuss:theduty:alanajoy

7 August 09

Comments

More than 70,000 advertising professionals have lost their jobs in this Great Recession. Lemonade is about what happens when people who were once paid to be creative i….

Lemonade Trailer (via LemonadeMovie)

5 June 09

Comments | 54 notes

honestnicole:

sumfight:

Let this be a lesson in context.

god, i chose a great profession.

Themed by Hunson. Originally by Josh